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Marketing Communication

Radboud Universiteit Nijmegen (RU)

Here are the best resources to pass Marketing Communication. Find Marketing Communication study guides, notes, assignments, and much more.

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Marketing Communication Summary - Radboud University, IBC, Year 1 Marketing Communication Summary - Radboud University, IBC, Year 1

  • Marketing Communication Summary - Radboud University, IBC, Year 1

  • Summary • 33 pages • 2019
  • This clear and compact summary contains everything that is needed to pass the course "Marketing Communication". It is closely based on the book "Marketing Communication - A European Perspective" (6th Edition) by De Pelsmacker, Geuens, and Van Den Berg, but also takes into consideration what has been discussed during the lectures.
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Samenvatting Marketing Communication Samenvatting Marketing Communication

  • Samenvatting Marketing Communication

  • Summary • 70 pages • 2020
  • Samenvatting boek Marketing Communications sixth edition van Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. De samenvatting is in het Engels geschreven met een aantal Nederlandse opmerkingen. Ook staan er afbeeldingen van modellen, tabellen en grafieken in. Hoofdstuk 1: Integrated communications Hoofdstuk 2: Branding Hoofdstuk 3: How marketing communications work (tot Peripheral-route processing) Hoofdstuk 4: Marketing communications planning Hoofdstuk 5: Adver...
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Lectures Marketing Communication Lectures Marketing Communication

  • Lectures Marketing Communication

  • Class notes • 40 pages • 2019
  • A summary of the lectures of the course Marketing Communications. With examples and images from the Powerpoint, which makes it easier to understand. Sometimes with a little Dutch translation. Suitable for first-year students of the bachelor CIW and IBC and pre-master students of CIW and IBC.
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Marketing Communication Summary (Ch: 1,3,4,2,5,6,7,8,9,10,11,13,14) Marketing Communication Summary (Ch: 1,3,4,2,5,6,7,8,9,10,11,13,14)

  • Marketing Communication Summary (Ch: 1,3,4,2,5,6,7,8,9,10,11,13,14)

  • Summary • 95 pages • 2018
  • Marketing Communications Summary, Chapters: 1-11, 13-14 Book: Marketing Communications, A European Perspective 6th edition.
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Marketing Communications, a European perspective - exam period 2 Marketing Communications, a European perspective - exam period 2

  • Marketing Communications, a European perspective - exam period 2

  • Summary • 24 pages • 2018
  • Be well prepared for the exam with this overview of the book of de Pelsmacker et al. A clear, structured summary of the content for the exam.
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Marketing Communications: a European Perspective Marketing Communications: a European Perspective

  • Marketing Communications: a European Perspective

  • Summary • 31 pages • 2018
  • Summary Marketing Communication chapters 1,2,4,5,6,7,8,9,10,11,13,14
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De Pelsmacker, P., Geuens, M., & Van den Bergh, J. (2017). Marketing communications: A European perspective. Used in IBC - Marketing Communication (excl. chapter 3-9-12 of the 5th edition) De Pelsmacker, P., Geuens, M., & Van den Bergh, J. (2017). Marketing communications: A European perspective. Used in IBC - Marketing Communication (excl. chapter 3-9-12 of the 5th edition)

  • De Pelsmacker, P., Geuens, M., & Van den Bergh, J. (2017). Marketing communications: A European perspective. Used in IBC - Marketing Communication (excl. chapter 3-9-12 of the 5th edition)

  • Summary • 24 pages • 2018
  • Used in IBC - RU - Marketing Communication. Excluding chapter 3, 9 and 12 of the 5th edition.
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