Summary
Summary De Pelsmacker, P., Geuens, M., & Van den Bergh, J. (2017). Marketing communications: A European perspective. Used in IBC - Marketing Communication (excl. chapter 3-9-12 of the 5th edition)
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Used in IBC - RU - Marketing Communication. Excluding chapter 3, 9 and 12 of the 5th edition.
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