APR Study guides, Class notes & Summaries

What does the Sarbanes-Oxley Act of 2002 and SEC and NYSE rules do? - correct answer -1. "Separate the Siamese twins" company and auditing firm 2. Public company accounting oversight board 3. Financial reports must be signed by CEO 4. Company loans to directors and officers prohibited 5. 11 types of financial crimes now carry statutory maximum sentences What are the basic 10 steps in the evaluation process? - correct answer -1. Establish agreement on the uses and purposes of the evaluat...

A check is not considered a negotiable instrument under Regulation CC if it... - correct answer -Is not printed with MICR Ink FedWire Funds are final and irrevocable upon completion of processing by the... - correct answer -Federal Reserve Banks A security procedure is not considered commercially reasonable for a wire transfer if... - correct answer -The security procedure is only compared to a signature Real-time Payments (RTP) allows a financial institution to limit its exposure risk ...

Prepaid/Stored Value Card - correct answer -A card-based payment system that assigns a value to the card; some cards can be "reloaded"through various methods and the others are designed to be discarded. Credit card - correct answer -A card indicating the holder has been granted a line of credit to make purchases or withdraw cash up to a prearranged ceiling. Debit card - correct answer -A payment card issued to a person for purchasing goods and services through an electronic transfer of f...

Preventive Control - correct answer -A mitigating technique designated to prevent an event from occurring. Incident Response Plan - correct answer -A plan that defines the action steps, involved resources and communication strategy upon identification of a threat or potential threat event, such as a breach in security protocol, power or telecomunnications outage, severe weather or workplace violence. Control Self-Assessment - correct answer -A technique used to internally assess the effect...

Risk acceptance - correct answer -The informed decision to except or take a particular risk. Acceptance can occur with or without treatment of risk. COSO - correct answer -Committee of Sponsoring Organizations of the Treadway Commission COSO (Committee of Sponsoring Organizations) - correct answer -Is A joint initiative of five private sector organizations and is dedicated to providing thought leadership through the development of frameworks in guidance on enterprise risk management, inter...

Advertising persuasion of a consumer to buy or use a product or service of a certain seller Mass Media advertising that captures broad audiences Interactive Media advertising that captures selective audiences Classifications of Audience Business to Business (Trade), Industrial, Professional, Agricultural Business to Business advertising of goods to wholesalers and retailers Professional advertising to individuals who are professionals Agricultural ...

Public Relations building good relations with the company's various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events key words used in PR definition Deliberate- intentional Planned- Thought out Performance- organization behavior Two-way communication- communicating to public and listening to what they have to say management function PR stereotypes "Cover Ups" Public rel...

What group developed the Certificate in Principles of Public Relations, and when was it launched? Universal Accreditation Board in 2014 Through what organization is it required that you take the computer-based Examination? Prometric Testing Center What does the term KSAs mean? knowledge, skills, abilities Approximately how many questions are there on the exam, and how long do you have to take it? 100 questions and 2 hours What types of questions are on the compute...

developing the media plan: 1. media objectives 2. target audience 3. media types to be used and allocation 4. media vehicles to be used and allocation 5. media scheduling media objectives= statements about what the media portion of your ad campaign will accomplish focusing on reach and frequency reach= the # of different people or households exposed to any advertising schedule during a given time period frequency= the # of times an advertising message reaches the sam...

what are the challenges of PR? -multifaceted: written, interpersonal, media relations and social media, research, negotiation, creativity, logistics, facilitation and problem solving -professionals: 300,000 in US and 3 million worldwide -US: $3.7billion spent on PR in 2009 and $8 billion will be spent in 2013 -U.S: 30,000 students (PR area); 600 schools offer curriculum in PR -Global scope: PR is huge around the world What are key elements in the definition of PR? -Management of com...