APR Study guides, Class notes & Summaries

STUDY PRACTICE EXAMS FOR PRSA APR Advertising - CORRECT ANSWER-Paid communication; information placed in a communication delivery vehicle by an identified sponsor that pays for time or space. A controlled method of delivering messages and gaining media placement Brand - CORRECT ANSWER-A product, service, or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. The name of a distinctive product, ser...

COMPLETE STUDY QUESTIONS FOR PRSA APR EXAM You are responsible for an internal employee newsletter. A freelance photographer provides several photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter before leaving for an extended vacation. You are nearing your deadline and in final preparation of the files, you notice fine print copyright information by the photographer in the corner of the images. Which one of the following is the best...

ADVANCED QUESTIONS AND ANSWERS FOR PRSA APR Eras of Public Relations - CORRECT ANSWER--Seedbed Era -World War I Period -Booming Twenties -Roosevelt Era and World War II -Post War Era -Period of Protest and Empowerment -Digital Age and Globalism Seedbed Era - CORRECT ANSWER- -Public be informed. -Muckraking, social reform, unions -Defensive publicity; journalists hired as interpreters to get news out -Key figures: Ivy Lee, President Theodore Roosevelt (bully pulpit) Word War I Per...

PRSA APR EXAM PRACTICE QUESTIONS You are responsible for an internal employee newsletter. A freelance photographer provides several photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter before leaving for an extended vacation. You are nearing your deadline and in final preparation of the files, you notice fine print copyright information by the photographer in the corner of the images. Which one of the following is the best course of...

PRSA APR COMPLETE PRACTICE EXAMS Seedbed Era () - CORRECT ANSWER-- Let the public be informed. Muckraking, social reform, unions. - PR Trends: Defensive publicity. Journalists = interpreters to get the news out. - Ivy Ledbetter Lee - Full disclosure and tell the truth - President Theodore Roosevelt - Bully pulpit World War I Era () - CORRECT ANSWER-- Let the public be informed. The war to end all wars. - PR Trends: Organized promotion, Promote patriotism. Use interest groups. - Geo...

PRSA APR EXAM PRACTICE QUESTIONS AND ANSWERS You are responsible for an internal employee newsletter. A freelance photographer provides several photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter before leaving for an extended vacation. You are nearing your deadline and in final preparation of the files, you notice fine print copyright information by the photographer in the corner of the images. Which one of the following is the be...

PRSA APR COMPLETE EXAMS REVIEWS Advertising - CORRECT ANSWER-Paid information placed in a communication delivery vehicle by an identified sponsor that pays for time or space. This is a controlled method of delivering messages and gaining media placement. Brand: - CORRECT ANSWER-Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Community relations: - CORRECT ANSWER-An area...

PRSA APR QUESTIONS AND ANSWERS Universe - CORRECT ANSWER-The number of possible respondents available to draw survey sample from Representative sample - CORRECT ANSWER-Number needed to be representative of the universe. Any universe that is 100,000 or more requires a sample of 384 10-K - CORRECT ANSWER-Annual Report must file 60 days after close of companies fiscal year 10-Q - CORRECT ANSWER-Quarterly financial Report containing unaudited data-filed 35 days after close of first three...

You are responsible for an internal employee newsletter. A freelance photographer provides several photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter before leaving for an extended vacation. You are nearing your deadline and in final preparation of the files, you notice fine print copyright information by the photographer in the corner of the images. Which one of the following is the best course of action? A) This is work for hire so you...