Marketing Management

University of Pretoria (UP)

Here are the best resources to pass Marketing Management. Find Marketing Management study guides, notes, assignments, and much more.

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Chapter 6 BEM 314 notes
Summary • 6 pages • 2022

A well-done summary of the whole of chapter 6 made from the class slides, the textbook and lecture notes.

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BEM120
Package deal • 7 items • 2021

The study material for BEM120 of 2020 from the textbook GRASPING SERVICE MARKETING

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Chapter 2 Value: from customer service to satisfaction and loyalty
Summary • 7 pages • 2021
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Chapter 2 of BEM120, outline the role entity's need to have to satisfy the needs of their customers. it defines value, customer service systems, customers' expectations, and perceptions.

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Chapter 1: Service Marketing as an exchange process

Chapter 1: Service Marketing as an exchange process
Summary • 10 pages • 2021
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Chapter 1 of BEM120 Service Marketing as an exchange process, Defines what a service is and how to set up marketing strategies for them. The classification of service and marketing problems are also defined and explained.