BEM 120

BEM 120 CHAPTER 3 NOTES :)

BEM 120 Chapter 4 notes.

Chapter 10 for BEM 120- defines promotion and the tools of communicating with a service's desired target audience.

Chapter 3 of Grasping Service Marketing (BEM120) this summary defines research focus areas- customers, employees, organization. Technology and CRM and the SAsci Measurement instrument

BEM120 Chapter 9, Pricing. The summary defines what pricing is and how to price a service. The pricing strategies and techniques and segmentation

Chapter 8 of Grasping Service marketing defines what place and distribution looks like in regards to a service entity.

A summary of Chapter 5 of the grasping service marketing textbook. This chapter highlights the elements needed in a service entity to prove to customers they are getting value for money.

In depth lecture notes for every chapter done in BEM 120 (in the syllabus order). The notes include examples, diagrams and explanations etc. The document is color coded to help understand the content better. I received a distinction for BEM 120 with only these notes (no textbook).