Mktg 3340 final exam q Samenvattingen, Aantekeningen en Examens
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MKTG 3340 Final Exam Questions With Complete Solutions
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Role of Marketing correct answer: Generate profitable revenue 
 
When a marketer can describe something it is called a correct answer: product concept 
 
After buying an item we experience what? correct answer: cognitive dissonance 
 
Ways to engage consumers, directly or indirectly correct answer: -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you 
-Indirectly: social media, PR, content m...
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MKTG 3340 Final Exam Question and answers rated A+ 2024
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MKTG 3340 Final Exam Question and answers rated A+ 2024Role of MKTG 
generate profitable revenue 
 
 
When a marketer can describe something/write it down it is called a 
Product Concept 
 
 
 
Brainpower 
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After buying an item we experience what? 
Cognitive dissonance/buyer's remorse 
 
 
cognitive dissonance 
buyer discomfort caused by post purchase conflict 
 
 
Ways to engage consumers, directly 
physically, email newsletters, one to one basis 
 
 
ways to engage consumers
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MKTG 3340 Final Exam Questions and Answers 100% Pass
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MKTG 3340 Final Exam Questions and Answers 100% Pass 
Role of Marketing Generate profitable revenue 
When a marketer can describe something it is called a product concept 
After buying an item we experience what? cognitive dissonance 
Ways to engage consumers, directly or indirectly -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you -Indirectly: social media, PR, content marketing, commercials...
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MKTG 3340 Final Exam Questions and Answers Rated A+ 2024
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Role of Marketing 
Generate profitable revenue 
 
 
When a marketer can describe something it is called a 
product concept 
 
 
After buying an item we experience what? 
cognitive dissonance 
 
 
Ways to engage consumers, directly or indirectly 
-Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you 
-Indirectly: social media, PR, content marketing, commercials, billboards 
 
 
Role of the interne...
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MKTG 3340 Final Exam Questions 2024.
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MKTG 3340 Final Exam Questions 2024. 
Possession Utility - correct answer e.g.) allowing several payment and credit options 
 
Depth of Product Line - correct answer the store carries a large assortment of each item 
 
e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes 
 
Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration 
 
e.g.) General merchandise stores such as Walm...
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MKTG 3340 Final Exam Questions 2024.
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MKTG 3340 Final Exam Questions 2024. 
Possession Utility - correct answer e.g.) allowing several payment and credit options 
 
Depth of Product Line - correct answer the store carries a large assortment of each item 
 
e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes 
 
Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration 
 
e.g.) General merchandise stores such as Walm...
-
MKTG 3340 Final Exam Questions with 100% Complete Solutions , A+
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what is the role of marketing 
generate profitable revenue 
 
 
what are the five steps in the marketing process model 
1. Understand the marketplace and customer needs and wants 
2. Design a customer value driven marketing strategy 
3. Construct an integrated marketing program 
4. Engage customers, build profitable relationships, and create customer value 
5. Capture value from customers and make money 
 
 
What is marketing management 
art and science of choosing target markets and building pr...
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MKTG 3340 Final Exam Questions with solutions 2024
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MKTG 3340 Final Exam
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MKTG 3340 final exam Questions with 100% Correct Answers A+
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possession utility - getting a product or service to consumers so they can own or use it 
 
depth of product line - -stores that carry a considerable assortment of a related line of items are limited-line stores 
-ex: Sports Authority carries a considerable amount of sports equipment from weight-lifting accessories to running shoes 
 
limited service - -provide some services such as credit and merchandise return, but not others, such as clothing alterations 
-ex: general merchandise st...
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MKTG 3340 Final Exam Questions With Complete Solutions 2024
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MKTG 3340 Final Exam Questions With 
Complete Solutions 2024 
Role of Marketing 
Generate profitable revenue 
When a marketer can describe something it is called a 
product concept 
After buying an item we experience what? 
cognitive dissonance 
Ways to engage consumers, directly or indirectly 
-Directly: physically, email newsletters, one to one basis, calling, sending direct 
ads/texting, create relationship, personalizing advertising toward you 
-Indirectly: social media, PR, content marketin...