Mktg 3340 final exam q Study guides, Class notes & Summaries

Role of Marketing correct answer: Generate profitable revenue When a marketer can describe something it is called a correct answer: product concept After buying an item we experience what? correct answer: cognitive dissonance Ways to engage consumers, directly or indirectly correct answer: -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you -Indirectly: social media, PR, content m...

MKTG 3340 Final Exam Question and answers rated A+ 2024Role of MKTG generate profitable revenue When a marketer can describe something/write it down it is called a Product Concept Brainpower Read More After buying an item we experience what? Cognitive dissonance/buyer's remorse cognitive dissonance buyer discomfort caused by post purchase conflict Ways to engage consumers, directly physically, email newsletters, one to one basis ways to engage consumers

MKTG 3340 Final Exam Questions and Answers 100% Pass Role of Marketing Generate profitable revenue When a marketer can describe something it is called a product concept After buying an item we experience what? cognitive dissonance Ways to engage consumers, directly or indirectly -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you -Indirectly: social media, PR, content marketing, commercials...

Role of Marketing Generate profitable revenue When a marketer can describe something it is called a product concept After buying an item we experience what? cognitive dissonance Ways to engage consumers, directly or indirectly -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you -Indirectly: social media, PR, content marketing, commercials, billboards Role of the interne...

MKTG 3340 Final Exam Questions 2024. Possession Utility - correct answer e.g.) allowing several payment and credit options Depth of Product Line - correct answer the store carries a large assortment of each item e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration e.g.) General merchandise stores such as Walm...

MKTG 3340 Final Exam Questions 2024. Possession Utility - correct answer e.g.) allowing several payment and credit options Depth of Product Line - correct answer the store carries a large assortment of each item e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration e.g.) General merchandise stores such as Walm...

what is the role of marketing generate profitable revenue what are the five steps in the marketing process model 1. Understand the marketplace and customer needs and wants 2. Design a customer value driven marketing strategy 3. Construct an integrated marketing program 4. Engage customers, build profitable relationships, and create customer value 5. Capture value from customers and make money What is marketing management art and science of choosing target markets and building pr...

MKTG 3340 Final Exam

possession utility - getting a product or service to consumers so they can own or use it depth of product line - -stores that carry a considerable assortment of a related line of items are limited-line stores -ex: Sports Authority carries a considerable amount of sports equipment from weight-lifting accessories to running shoes limited service - -provide some services such as credit and merchandise return, but not others, such as clothing alterations -ex: general merchandise st...

MKTG 3340 Final Exam Questions With Complete Solutions 2024 Role of Marketing Generate profitable revenue When a marketer can describe something it is called a product concept After buying an item we experience what? cognitive dissonance Ways to engage consumers, directly or indirectly -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you -Indirectly: social media, PR, content marketin...