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Essentials of Marketing
- Summary • 49 pages • 2015
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- $4.42
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Summary of "Essentials of Marketing" 
All chapters except chapter 4,5 & 12. 
So chapters 1,2,3,6,7,8,9,10 & 11.
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Essentials of Marketing
- Summary • 61 pages • 2017
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- $14.43
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This is a resume/summary of ALL chapters of Essentials of Marketing from Paul Baines, Chriss Fill and Kelly Page. Contains all learning goals and keywords. Clarified with pictures from the original book. Also putted in QR codes with which you can practice questions related to the chapters. Every chapter has 20 practicing questions. Succes guaranteed!
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The LEGO Group - Brand Fact Book
- Other • 20 pages • 2017
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- $10.49
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For every student who is looking for a good example of a Brand Fact Book (brand analysis), mine got assessed with a 7. You can put it in your own words or use it as a framework, lay-out or template for your own marketing assignment with a different brand. See it as an information source!

This Brand Fact Book includes: a PESTLE analysis (analysis of the external environment), Porter's five forces analysis (analysis of the performance environment), SWOT analysis (analysis of the strengths, weakne...
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Micro business environment/marketing and management semester 1
- Summary • 22 pages • 2017
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- $6.10
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Summary for the first semester of Micro Business Environment. This included various lectures of marketing AND management.
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Nivea - Brand Factbook
- Essay • 17 pages • 2017
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- $7.21
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This is a brand fact book of Nivea. It contains PESTLE analysis, positioning strategies, environmental aspects, branding strategies and much more. All of the explanatory info is extracted from the book 'Essentials of Marketing'.
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Marketing Principles Lecture Notes
- Class notes • 52 pages • 2017
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- $6.10
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Lecture notes from Marnie de Koning's "Marketing Principles" lecture from ICM, Year 2, Block B; 2016/2017
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Essentials of Marketing and Powerpoint slides
- Summary • 27 pages • 2017
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- $5.54
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This contains all information of the book 'Essentials of Marketing', chapter 1-12 plus vital information from the Powerpoint slides paired with the subject. Basically, if you study this summary, you're good to go.
Edit: I was graded an 8.2 for this exam using this summary!
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Marketing Principles Summary Exam
- Summary • 131 pages • 2019
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- $6.10
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A complete summary of everything you need to know for the HBO Marketing Principles Exam. Complete with all terms. By learning/reading this summary I passed with a 8.7
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Essentials of marketing
- Summary • 39 pages • 2017
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- $11.66
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Chapters 1, 7, 8, 9, 11
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Micro business Environment Marketing
- Summary • 6 pages • 2015
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- $3.32
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summary essentials of marketing book- lectures period 1 a
$6.50 for your textbook summary multiplied by 100 fellow students... Do the math: that's a lot of money! Don't be a thief of your own wallet and start uploading yours now. Discover all about earning on Stuvia