MNM2604 Study guides, Class notes & Summaries

MNM2604 ASSESSMENT 4 2023 EXPECTED QUESTIONS AND SOLUTIONS

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MNM2604 ASSESSMENT 4 2023 EXPECTED QUESTIONS AND SOLUTIONS

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QUESTION 1 Distinguishing between Resellers and Producers in B2B Marketing Resellers and producers are two distinct categories of B2B customers. Understanding the differences between these categories is crucial for effective business-to-business marketing. Resellers Resellers are businesses that purchase products or services from producers and then sell them to end consumers. They act as intermediaries between producers and consumers. Resellers can include retailers, wholesalers, distribu...

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Assignment 2 for Business to business Marketing at Unisa

QUESTIONS WITH ANSWERS

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