Samenvattingen Consumer Behavior, Global Edition

Notes of all the compulsory lectures of the course Consumer Behaviour and Marketing Action (CM2072) of the International Bachelor of Communication and Media. Includes all the lectures given by lecturer Petra Tenbult in week 1-8: Introduction, Consumer Decision Making, Motivation and Involvement, Perception, Learning and Memory, Attitudes, Persuasion, Other perspectives on Consumer Behaviour

Summary of all the compulsory literature of the course Consumer Behaviour and Marketing Action (CM2072), which is an elective provided by the International Bachelor of Communication and Media. Includes chapters 1-5, 8-10 of Solomon's book 'Consumer Behavior: Buying, Having and Being' (12th edition), and all the articles from the authors: Dijksterhuis et al., Huizenga et al., Lammers, Holland et al., Till et al., Greenwald et al., Schlachter & Rolf, Rambaran et al., Siero & Doosje, Aghakhani &...

English summary of Consumer behavior IMM second year 6th edition

Detailed summaries of the relevant chapters for the IMM Consumer behaviour exam! Chapter 1,3,4,6-11,14

Summary of all summaries of the course consumer behavior (marketing specialization of the premaster).

Following the course, this document explains key concept out of the lectures and course literature in a structured manner

A full summary of the course CM2062 Consumer Behaviour & Marketing Action, including all chapters required for reading from Solomon (2017), articles and all lecture notes (examples included).

This summary and practice exam of the book "Consumer Behavior: Buying, Having, Being" by Solomon & Michael R, explains and questions you about the most important topics of CH1 to CH12. The questions are formulated the same as can be expected during the exam.

This practice exam of the book "Consumer Behavior: Buying, Having, Being" by Solomon & Michael R, questions you about the most important topics of CH1 to CH8. The questions are formulated the same as can be expected during the exam and will help you learn about the most important topics. Meanwhile, the practice exam makes you aware of the silly differences that are hidden within the theories and models. Includes questions and answers.

This extensive, but simply written summary of the book Consumer Behavior will lead you through the topics in a logical way and will help you to understand the topics being discussed. The summary is filled with illustrations that clarify the theories and models per chapter. By reading this summary only, there is no need to read the book in order for you to pass the exam. Good luck!