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Summary of book chapters - Marketing Communication
- Summary • 36 pages • 2017
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Available in package deal
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A summary of the most relevant chapters studied for the course Marketing Communication year 2016/2017. This summary includes the chapters 1 - 12 from the book "Marketing Communications: A European Perspective" (De Pelsmacker et al., 2013) 5th edition.
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Integrated Marketing Communication summary
- Summary • 29 pages • 2016
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- $3.35
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Summary IMC, third year ITMC
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Summary MarCom all lectures and Chapt. 5 6 8 & 9
- Summary • 109 pages • 2016
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- $7.25
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Summary all lectures notes & chapt. 5 6 7 & 9
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Marketing Communications: An European Perspective : Chapters 6,11,13 and 16
- Summary • 14 pages • 2016
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Samenvatting van de hoofdstukken 6,11,13 en 16 (ter aanvulling van andere samenvattingen van het boek die reeds online staan). Samenvatting is gemaakt van het boek 'Marketing communications : An European perspective 5th edition' - Patrick De Pelsmacker , Magggie Geuens en Joeri Van Den Bergh
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Marketing communications summary
- Summary • 58 pages • 2015
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- $5.02
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Samenvatting 
Marketing Communications: a European perspective
fifth edition / vijfde editie
Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh
ISBN: 9780273773221
Hoofdstukken: 1 t/m 5, 7 t/m 10, 12, 14, 15

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Summary Marketing Communications
- Summary • 42 pages • 2015
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- $7.21
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A summary of most of the chapters of the book Marketing Communications, a European perspective
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Marketing Communication - Alle begrippen en termen / All definitions and terms
- Summary • 34 pages • 2015
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- $3.56
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Msc Marketing Management, Marketing Communication (professor: Dr. A.M.M. Bosmans). Samenvatting van ALLE begrippen, op volgorde van hoofdstuk. Zeer overzichtelijk en makkelijk te leren. Begrippen worden gevraagd op tentamen.