An Exempler Response for Unit 2 Marketing Campaign, with the case study Shine Beauty provided by BTEC a mock exam in 2022. This document entails a comprehensive analysis of the marketing strategies employed by the company. The paper begins with a rationale, aims and objectives, target audience, and analysis of the research pack, and competitors, followed by an evaluation using the tools SWOT, PESTLE, and the Product Life Cycle. The second activity covers the extended marketing mix, the marketi...

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