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BUSINESS AU 571 Questions and Answers (100% Correct)Download For A Grade Boost
Exam (elaborations) • 21
pages
• 2021
Integrated brand promotion (IBP) can be defined as:

a. the collaboration of two or more brands within a single advertisement with the intent ofsharing costs. b. the

coordination of a number of promotional tools to create widespread brand exposure.

c. a company's decision to focus on a wide range of traditional advertising forms to replace nontraditional forms.

d. a unique concept seen mainly in local advertising campaigns.

ANSWER: B

. Which of the following is true of integrated brand p...
BUSINESS AU 571 Questions and Answers (100% Correct)Download For A Grade Boost
Last document update:
ago
Integrated brand promotion (IBP) can be defined as:

a. the collaboration of two or more brands within a single advertisement with the intent ofsharing costs. b. the

coordination of a number of promotional tools to create widespread brand exposure.

c. a company's decision to focus on a wide range of traditional advertising forms to replace nontraditional forms.

d. a unique concept seen mainly in local advertising campaigns.

ANSWER: B

. Which of the following is true of integrated brand p...
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