Phoenix University
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All courses for Phoenix University
- ACC 290 Final Exam Study Guide: 1
- ACC 455 FINAL EXAM 3 1
- ACC 455 WEEK 1 KNOWLEDGE CHECK 1
- AQA GCSE COMBINED SCIENCE: TRILOGY 8464/C/1H Chemistry Paper 1H AQA GCSE COMBINED SCIENCE: TRILOGY 8464/C/1H Chemistry Paper 1H 1
- AQA GCSE English Language Paper 2 Writers’ viewpoints and perspectives Mark Scheme AQA GCSE English Language Paper 2 Writers’ viewpoints and perspectives Mark Scheme 1
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TEST BANK For Canadian Fundamentals of Nursing 7th Edition By Potter and Perry's | Verified Chapter's 1 - 48 | Complete
Test Bank for Canadian Fundamentals of Nursing 6th Edition by Potter Test Bank for Canadian Fundamentals of Nursing, 6th Edition A Complete Test Bank for Canadian Fundamentals of Nursing, 6th Edition Authors: Patricia A. Potter, Anne Griffin Perry, Patricia Stockert, Amy Hall, Barbara J. Astle, Wendy Duggle This is a Test Bank for Canadian Fundamentals of Nursing, 6th Edition. This is not the textbook. A Test Bank is a collection of exam questions with solutions based on the textbook. However it...
TEST BANK For Canadian Fundamentals of Nursing 7th Edition By Potter and Perry's | Verified Chapter's 1 - 48 | Complete
TEST BANK For Maternal Child Nursing Care 7th Edition by Shannon E. Perry, Marilyn J. Hockenberry, Mary Catherine Cashion| Verified Chapter's 1 - 50 | Complete Some of the key areas covered in maternal child nursing care include: 1. Prenatal Care: This involves regular check-ups during pregnancy to monitor the health of the mother and baby. It includes physical examinations, blood tests, ultrasounds, and counseling on nutrition, exercise, and overall well-being. 2. Labor and Delivery: Nurses pl...
You are a nurse researcher interviewing senior oncology nurses, asking them to describe how 
they deal with the loss of a patient. The analysis of the interviews yields common themes 
describing the nurses' grief. This is an example of which type of study? - Qualitative 
study. 
(A qualitative study involves inductive reasoning to develop generalizations or theories from 
specific observations or interviews. Historical research establishes facts and relationships 
concerning past events. Correl...
MGT 6311 Midterm exam 2023 
 
What are the two biggest components of US ad spending, and how are they trending? 
 
What are the two biggest sources of online traffic, and how are they trending? 
 
How are budgets in the US changing per mobile, desktop, TV and digital? 
 
What are some of the drivers of digital marketing becoming more important? 
advanced customer targeting, more accurate measurement and attribution capabilities, the potential for greater efficiencies with metrics such as cost...
MGT 6311 Midterm test 
 
Shift in marketing mix - correct answer Reach, effectiveness, and efficiency 
 
goal of marketing - correct answer to create a product/service that sells 
 
GOST hierarchy - correct answer Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C's - correct answer Customer, competitors, collaborators, company, context 
 
Customer marketing model - correct answer Awareness
What aspects of a video can be optimized for VSEO? - correct answer title, thumbnail, meta tags 
 
Give some strategies for VSEO - correct answer upload new content regularly, encourage engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use most important keywords in 1st 3 words of title, meta tags, etc. 
 
How do users find new videos? - correct answer search engines, recommendations from friends/family, navigating to a URL, paid ads/promotions 
 
When sh...
MGT 6311 - Final Exam 
 
Youtube Stats - correct answer - First video aired on 4/23/05 
- over 1 billion unique visitors/month, 6 billion hours of videos/month 
- 25% of views come from mobile devices 
- Second largest search engine behind Google 
- 17% of all internet traffic 
- 56% of vides are <2mins 
 
Most common videos - correct answer - Explainers 
- Product Demos 
- How-Tos 
- Testimonials
MGT 6311: Digital Marketing - Midterm Exam 
 
Marketing - correct answer Creation and satisfaction of demand for a product or service. 
 
Digital Marketing - correct answer Utilizing the internet and other digital channels to drive demand for products and services 
 
Strategy - correct answer Set of ideas that outline how a product or brand will meet its objectives 
 
Tactic - correct answer A specific action or method that contributes to achieving a goal. 
 
Components of GOST strategy - correc...