Consumer Behavior

Radboud Universiteit Nijmegen (RU)

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Consumer Behavior lectures 2016-2017
  • Consumer Behavior lectures 2016-2017

  • Class notes • 22 pages • 2016
  • Missed the lectures? Use this document as your study guide! It contains all the lectures (including slides), so you don't need those anymore!
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Summary Articles Consumer Behavior 2016-2017
  • Summary Articles Consumer Behavior 2016-2017

  • Summary • 25 pages • 2016
  • Summary of the articles for the course Consumer Behavior in the master Marketing, Radboud University, 2016-2017. Includes the following articles: Bloemer & Kasper (2015) Zhang & Bloemer (2008) Shiv & Fedorikhin (1999) Huber et al. (2004) Van Birgelen et al. (2009) Delcourt et al. (2013) Till et al. (2008) Pochepstova et al. (2008) Neghina et al. (2016)
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Summary Consumer Behavior Peter & Olson 9th edition Summary Consumer Behavior Peter & Olson 9th edition
  • Summary Consumer Behavior Peter & Olson 9th edition

  • Summary • 35 pages • 2016
  • Summary of the book Consumer Behavior & Marketing Strategy from Peter & Olson, 9th edition. Includes chapters 1 to 10 and 15 to 19 and important exhibits from these chapters. Master Marketing, Consumer Behavior, Radboud University, 2016-2017.
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