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Best selling Principles of Marketing notes
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Marketing & Sales: Summary Quarter 1
- Summary • 19 pages • 2019 Popular
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COURSE: International Business, year 1, Quarter 1, Marketing & Sales
BOOKk: Principles of Marketing (7th European edition) *2898

CONTENT:
-Chapter 1
-Chapter 3
-Chapter 7 (p. 194)
-Chapter 8 (p. 226-238)
-Chapter 10
-Chapter 12 (p. 340-345 p. 351-356)
-Chapter 14 (p. 408-412 p. 414-415 p. 422-424)
-Chapter 20 (p. 593-594)

OMITTED:
-Sustainable marketing: the call for more environmental and social responsibility (p. 25)
-World population growth (p. 74)
-The changing age structure of the w...
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Marketing summary Y2Q2 BV
- Summary • 54 pages • 2019 Popular
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Extended summary of Marketing BV quarter Y2Q2. Contains training slides and book chapters.
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Marketing summary BS Y2-Q1 IBS
- Summary • 42 pages • 2019 Popular
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Summary of marketing BS Y2-Q1.
Includes slides from class and Kotler chapters 1, 2, 8, 11, 12, 15
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Summary Principles of Marketing ch. 1-8 + 20.
- Summary • 36 pages • 2019 Popular
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Summary Principles of Marketing, Kotler. 7th edition, European edition. Chapters 1-8 chapter 20.
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Summary marketing year 2 Q2, Chapters 8/12/15/17 incl. powerpoints
- Summary • 26 pages • 2020 Popular
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Summary marketing year 2 Q2 Avans Hogeschool, Chapters 8/12/15/17 incl. powerpoints. Principles of marketing
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Marketing Year 2 Quarter 1
- Summary • 32 pages • 2019 Popular
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This summary covers the topics: BCG Matrix, Confrontation Matrix with strategies per quadrant, Product and Pricing strategies with the product life cycle, market penetration and market skimming, Place and communication strategies including distribution channels, push and pull strategy. Further, the highlights of the book 'Principles of Marketing' by Philip Kotler (7th edition) are covered regarding: Chapter 1, 8, 11, 12, 14, and 15. This is for the Marketing exam of International Business year...
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Summary marketing year 2 Q1, Chapters 1/2/11/12/14 incl. powerpoints
- Summary • 31 pages • 2020 Popular
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Summary marketing year 2 Q1, Chapters 1/2/11/12/14 incl. training powerpoints. Principles of marketing.
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marketing and sales summary chapter 7
- Summary • 2 pages • 2019 Popular
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avans Breda, International business 
International marketing and sales year 1, quarter 1 
principles of marketing chapter 7 full summary
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principles of marketing chapter 1
- Summary • 4 pages • 2021 Popular
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principles of marketing chapter 1 
kotler
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marketing and sales summary chapter 8
- Summary • 5 pages • 2019 Popular
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avans international business 
international marketing and sales year 1 quarter 1 
full summary chapter 8
Newest Principles of Marketing summaries
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Complete summary of book and lectures slides of Marketing I and II
- Summary • 93 pages • 2023 New
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This summary is a compilation of all the lectures slides and chapters of the book Principles of Marketing, 7th Edition, by Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy. 
This summary contains the following chapters: 
1,2,3,5,6,7,8,9,12,18, 20
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Principles of Marketing - Philip Kotler
- Package deal • 10 items • 2021 New
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samenvatting in het Engels van principles of marketing, Philip kotler
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principles of marketing chapter 2
- Summary • 4 pages • 2021 New
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principles of marketing chapter 2 
Kotler
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Summary marketing year 2 Q2, Chapters 8/12/15/17 incl. powerpoints
- Summary • 26 pages • 2020 New
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Summary marketing year 2 Q2 Avans Hogeschool, Chapters 8/12/15/17 incl. powerpoints. Principles of marketing
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principles of marketing chapter 3
- Summary • 2 pages • 2021 New
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principles of marketing chapter 3 
Kotler
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principles of marketing chapter 6
- Summary • 2 pages • 2021 New
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principles of marketing chapter 
Kotler
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principles of marketing chapter 1
- Summary • 4 pages • 2021 New
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principles of marketing chapter 1 
kotler
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marketing
- Summary • 4 pages • 2021 New
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principles of marketing chapter 19 
Kotler
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Summary marketing year 2 Q1, Chapters 1/2/11/12/14 incl. powerpoints
- Summary • 31 pages • 2020 New
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Summary marketing year 2 Q1, Chapters 1/2/11/12/14 incl. training powerpoints. Principles of marketing.
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principles of marketing chapter 20
- Summary • 3 pages • 2021 New
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principles of marketing chapter 20 
Kotler
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