Marketing Communications notes (1st edition)

This is a summary of the fourth year course Global Marketing Communications, in preparation of the case exam. This exam is part of the bachelor's International Business and Languages at the HvA.

This is a summary of the fourth year course Global Marketing Communications, in preparation of the case exam. This exam is part of the bachelor's International Business and Languages at the HvA.

Summary of the chapters 1, 5, 6, 9, 11, 17, 12, 13, 14, 15, 18, 19, 20 of the book Marketing Communications It also includes a notes of the additional Mooij and Clow & Baack chapters which can only be found in the PowerPoint slides.

Global marketing Communication summary, Fill, C. Chapters: 1,5,6,9,10,11,12,13,14,15,17,18,19,20

This is a summary of chapter 2 of the book "Marketing Communications: discovery, creation and conversations" by Chris Fill and Sarah Turnbull with ISBN 9781292092614

This is a summary of chapter 19 of the book "Marketing Communications: discovery, creation and conversations" by Chris Fill and Sarah Turnbull with ISBN 9781292092614.

This is a summary of the first chapter of the book "Marketing Communications: discovery, creation and conversations" by Chris Fill and Sarah Turnbull with ISBN 9781292092614.

This is a summary of Chapter 10 of the book "Hello Marketing Communications" by sarah Turnbull and Chris Fill.

This is a summary of chapter 4 of the book "Marketing Communications: discovery, creation and conversations" by Chris Fill and Sarah Turnbull with ISBN 9781292092614

This is a summary of chapter 6 of the book "Marketing Communications: discovery, creation and conversations" by Chris Fill and Sarah Turnbull with ISBN 9781292092614