Mktg 351 midterm 1 ch 1 7 Samenvattingen, Aantekeningen en Examens
Op zoek naar een samenvatting over Mktg 351 midterm 1 ch 1 7? Op deze pagina vind je 1 samenvattingen over Mktg 351 midterm 1 ch 1 7.
Alle 1 resultaten
Sorteer op
-
MKTG 351 MIDTERM 1 (CH 1-7) |78 QUESTIONS AND ANSWERS 2023|GUARANTEED SUCCESS
- Tentamen (uitwerkingen) • 11 pagina's • 2023
-
Ook in voordeelbundel
-
- $13.49
- + meer info
What is marketing? 
satisfying customer needs and wants 
 
 
 
What are the 4 philosophies of marketing? 
product, sales, market, and social marketing orientation 
 
 
 
4 marketing philosophies: Sales Orientation 
focuses on the the capabilities of sales people to push product 
 
 
 
4 marketing philosophies: Market orientation 
focuses on the needs and wants of the customer 
 
 
 
4 Marketing Philosophies: Societal Marketing Orientation 
Focuses on needs and wants of customer and society 
 
 
...