Csuf mktg 351 exam 2 Study guides, Class notes & Summaries
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
- Exam (elaborations) • 10 pages • 2024
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
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CSUF MKTG 351 EXAM 2 |138 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS
- Exam (elaborations) • 13 pages • 2023
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target market 
the segment a company chooses to serve 
 
 
 
true 
segments can be categorized as: age, gender, location, purchasing powers, etc. 
 
 
 
substantiality 
each segment should be large enough that a meaningful marketing strategy cab be devised to be profitable 
 
 
 
measurability 
the importance of assessing the size of segments that marketers want to target as it is the starting point for developing a marketing strategy 
 
 
 
accessibility 
segments should be reachable 
 
 
 
dem...
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
- Exam (elaborations) • 10 pages • 2023
-
Available in package deal
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- $12.49
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
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MKTG 351 CSUF Exam #2
- Exam (elaborations) • 11 pages • 2024
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MKTG 351 CSUF Exam #2
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MKTG 351 CSUF Exam #2
- Exam (elaborations) • 11 pages • 2024
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MKTG 351 CSUF Exam #2
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
- Exam (elaborations) • 10 pages • 2023
- Available in package deal
-
- $12.49
- + learn more
CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
-
CSUF MKTG 351 Final Exam Review Questions and Answers 100% Pass
- Exam (elaborations) • 24 pages • 2024
- Available in package deal
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- $9.99
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CSUF MKTG 351 Final Exam Review 
Questions and Answers 100% Pass 
 
Promotional Mix 1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
 
promotion Communication by marketers that informs, persuades, and reminds potential 
buyers of a product in order to influence an opinion or elicit a response 
 
promotional strategy a plan for the optimal use of the elements of promotion to elicit a 
particular response; main goal is to convince buyers that the prod...
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CSUF MKTG 351 SPRING 2020 EXAM 2 REVIEW| 52 QUESTIONS AND ANSWERS
- Exam (elaborations) • 7 pages • 2023
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Available in package deal
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- $14.49
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CSUF MKTG 351 SPRING 2020 EXAM 2 REVIEW| 52 QUESTIONS AND ANSWERS
-
CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
- Exam (elaborations) • 10 pages • 2023
-
Available in package deal
-
- $13.99
- + learn more
CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
-
MKTG 351 CSUF Exam #2 2023 with 100% correct answers
- Exam (elaborations) • 16 pages • 2023
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Available in package deal
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- $16.49
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Consumer Product - correct answer -Satisfies a want or a need 
 
business product - correct answer -a product used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers 
 
content marketing - correct answer -a strategic marketing approach that focuses on creating and distributing content that is valuable, relevant and consistent 
 
Relationship Marketing - correct answer -a strategy that focuses on keeping and improving relationships...
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