Summary Business Research Methods, ISBN: 9781439080672 Bcom - Business Management & Marketing (RMED220/RMED310 ; PRJ120 / PRJ320) Last document update:   ago

Project Management and Research Methodology Study Guides

Influencer Marketing | Thesis Presentation Last document update:   ago

This presentation has been designed to present my findings of my thesis; Rise of Influencer Marketing for Online Brands. Contents: - Intro to research study - Aims of the study - why Instagram? - Influencer worth - Benefits of using influencers for a brand - Downfalls of Instagram influencers - Design of research instruments - Themes from feedback - Research Limitations - Suggestions for future research

THESIS | INFLUENCER MARKETING Last document update:   ago

This is my personal work which was required in my final year (3rd year) whilst studying towards a Bcom Business Management & Marketing Degree. Additional information: - This thesis was graded in November 2019, Grade: B - Word count: 16 425 - Page count: 55 *Thesis Contents* DECLARATION OF AUTHENTICITY 2 ABSTRACT 3 ACKNOWLEDGEMENTS 4 Table of Contents 5 1.1 Introduction 8 1.2 Background of the study 9 1.3 Problem Statement 10 1.4 Aims of the study 10 1.5 Research Objectives ...