MKTG310 (MKTG310)

1. According to the text, marketing means "selling" or "advertising." True False 2. Estimating what price consumers are willing to pay for a product and if the firm can make a profit selling at that price, is an example of a production activity. True False 3. Marketing can provide needed direction for production and help make sure that the right goods and services find their way to interested consumers. True False 4. Marketing plays an essential role in creating customer satisfaction...