MKTG 522 (MKTG 522)

Week 2: Understanding Consumer Change ­ Discussion Topics Topic Persuaders (graded) Value Proposition (graded) Q & A Forum (not graded) Persuaders (graded) Please watch The Persuaders at PBS.org ( s=frol02p74&continuous=1). What do you think of The Persuaders? Do you agree that the environment is cluttered with too many brand messages? How would you communicate the idea of luxury in a 30­second television advertisement? This section lists options that can be used to view respons...

MKTG 522 Week 4 Discussion Thread 2 – Value for Money

MKTG 522 Week 5 Discussion Thread 2 Store of the Future

MKTG 522 Week 5 Assignment Deliver the Value IKEA Case Study

MKTG 522 Week 6 Discussion Thread 1 – Advertising Effectiveness

MKTG 522 Week 6 Assignment Communicate the Value Integrated Marketing Communications Brief

MKTG,522 Week 7 Discussion Thread 1 – Global Brands

MKTG 522 Course Project ;Integrated Marketing Communications Plan Introduction

1. (TCO B) Your company has developed a new educational electronic game. Your target market is 4-6 year old children. What research methods would you use to test this product concept? Choose at least three methods that you believe will provide valuable information, and describe your research strategy. (Points : 25) 2. (TCO C) Michael Porter proposed a tool, the value chain, for identifying ways to create more value. According to the value chain model, every company is a combination of acti...