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  2. Manchester Metropolitan University
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Strategic Marketing Management

Manchester Metropolitan University (MMU)

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Example: Strategic Marketing Management

  • Example: Strategic Marketing Management

  • Other • 1 pages • 2016
  • The aim of the module is to develop knowledge and understanding of the marketing function of an organisation, how it interconnects with other functions and its impact as a way of doing business on the evolution of corporate strategy. Students will develop their strategic thinking skills while still appreciating the operational role marketing has in terms of meeting corporate objectives
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