Retail Marketing & Strategy

This is an extensive summary of the book that is used during the course Retail Strategy & Marketing at the University of Amsterdam in course year 2020/2021. The summary is based on the English version (reader) of the book that is written by the teacher Frank Quix. The summary contains all the required chapters (sorted by the week in which it is discussed). A summary of the three mandatory articles from week 4 is also included. This course is one of the business lab electives and is given b...