Rijksuniversiteit Groningen (RUG) • Marketing
Latest uploads for Marketing at Rijksuniversiteit Groningen (RUG). Looking for Marketing notes at Rijksuniversiteit Groningen (RUG)? We have lots of notes, study guides and study notes available for Marketing at Rijksuniversiteit Groningen (RUG).
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Courses Marketing at Rijksuniversiteit Groningen (RUG)
Notes available for the following courses of Marketing at Rijksuniversiteit Groningen (RUG)
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B2B Marketing EBM808B05 10
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Behavioural Decision making 1
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Behavorial Perspectives on Corporate Governance 1
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Brand & Product Management EBM073A05 6
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Business Research Methods 1
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Conflict management 1
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Consumer Psychology EBM07A05 10
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Customer management EBM075A05 7
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Customer models EBM076A05 4
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Data Science and Marketing Analytics 2
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Developing for Markets 1
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Digital Marketing Analytics 1
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Digital Marketing Intelligence EBM079B05 2
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Foreign Market Entry Strategies EBM090B05 1
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Franchising EBM046A05 6
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Human Resource Management 2
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Market engineering 1
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Market Models 3
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Marketing 1
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Marketing & Consumer Well-being 2
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Marketing and consumer wellbeing EBM192A05 1
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Marketing and Well-being 2
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Marketing Communication EBM078A05 4
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Marketing Engineering 1
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Marketing Research EBB085A05 3
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Marketing Research Methods EBM080A05 9
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Organizational Theory and Design 3
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Retail & Omnichannel Marketing EBM880B05 3
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Retail management 1
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Retail marketing 9
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Specalization Course Marketing 1
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Specalization course Strategy & Innovation 1
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Strategic Management 1
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Strategic Marketing EBM081B05 10
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Strategy & Innovation Management 3
Popular books Rijksuniversiteit Groningen (RUG) • Marketing
Naresh K Malhotra, Naresh K. Malhotra • ISBN 9780136094234
Latest notes & summaries Rijksuniversiteit Groningen (RUG) • Marketing
De samenvatting voor het vak Behavioural Decision Making aan de Rijksuniversiteit Groningen. Alle lessen en de stof die opgegeven is naast de lessen is hier in samengevat. Hiermee heb ik zelf een ruime voldoende weten te halen.
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- • 25 pages's •
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Rijksuniversiteit Groningen•Behavioural Decision making
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De samenvatting voor het vak Behavioural Decision Making aan de Rijksuniversiteit Groningen. Alle lessen en de stof die opgegeven is naast de lessen is hier in samengevat. Hiermee heb ik zelf een ruime voldoende weten te halen.
A summary of all slides + notes and explanations 
Comments of the lecturer included
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- • 44 pages's •
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Rijksuniversiteit Groningen•Human Resource Management
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A summary of all slides + notes and explanations 
Comments of the lecturer included
The document includes a summary of all slides as well as comments of the lecturer in Marketing Research for Pre-MSc
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- • 83 pages's •
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Rijksuniversiteit Groningen•Marketing Research
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The document includes a summary of all slides as well as comments of the lecturer in Marketing Research for Pre-MSc
Clear table which includes all lectures and notes made during lectures. Also easy to use during open book exam.
- Summary
- • 51 pages's •
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Rijksuniversiteit Groningen•Marketing Research
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Clear table which includes all lectures and notes made during lectures. Also easy to use during open book exam.
Summary of all lectures Digital Marketing Analytics (127 pages!!) perfect to use as preparation for the exam.
- Class notes
- • 127 pages's •
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Rijksuniversiteit Groningen•Digital Marketing Analytics
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Summary of all lectures Digital Marketing Analytics (127 pages!!) perfect to use as preparation for the exam.
This document is like a formula sheet for Marketing Research Methods (and statistics & data analysis in general), as it contains all important statistics, formulas, critical values, descriptions and the appropriate analysis types of the course. The document is especially useful for take-home exams, where it can be used as a reference sheet, but it can also be used for memorizing critical values for an exam where open books are not permitted.
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- Summary
- • 4 pages's •
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Rijksuniversiteit Groningen•Marketing Research Methods
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Marketing Research • Naresh K Malhotra, Naresh K. Malhotra• ISBN 9780136094234
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This document is like a formula sheet for Marketing Research Methods (and statistics & data analysis in general), as it contains all important statistics, formulas, critical values, descriptions and the appropriate analysis types of the course. The document is especially useful for take-home exams, where it can be used as a reference sheet, but it can also be used for memorizing critical values for an exam where open books are not permitted.
This is the summary of all regular Marketing Research Methods lectures of the academic year 2019/2020. Being a summary of the lectures, a large amount of screenshots from the lectures is added to provide additional visual clarity on some aspects and concepts.
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- Summary
- • 43 pages's •
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Rijksuniversiteit Groningen•Marketing Research Methods
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Marketing Research • Naresh K Malhotra, Naresh K. Malhotra• ISBN 9780136094234
Preview 4 out of 43 pages
This is the summary of all regular Marketing Research Methods lectures of the academic year 2019/2020. Being a summary of the lectures, a large amount of screenshots from the lectures is added to provide additional visual clarity on some aspects and concepts.
Summary of the articles for Retail & Omnichannel Marketing:
Week 1:	
1	Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19.
	2	Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28
	3	P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...
- Summary
- • 36 pages's •
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Rijksuniversiteit Groningen•Retail & Omnichannel Marketing
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Summary of the articles for Retail & Omnichannel Marketing:
Week 1:	
1	Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19.
	2	Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28
	3	P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...
Summary of the articles and ted-talks for Consumer Psychology:
Week 1:
- Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (please pick up at the marketing secretary’s office in the first week of class)
- Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.
- Barry Schwartz (2006) - 

Week 2:
- Petty, R. E...
- Summary
- • 57 pages's •
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Rijksuniversiteit Groningen•Consumer Psychology
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Summary of the articles and ted-talks for Consumer Psychology:
Week 1:
- Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (please pick up at the marketing secretary’s office in the first week of class)
- Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.
- Barry Schwartz (2006) - 

Week 2:
- Petty, R. E...
Summary of the literature for the exam of the course Marketing and Consumer Well-Being of the master Marketing and Master Business Administration: Health. The summary contains all the articles that are needed to know for the exam.
- Summary
- • 43 pages's •
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Rijksuniversiteit Groningen•Marketing & Consumer Well-being
Preview 4 out of 43 pages
Summary of the literature for the exam of the course Marketing and Consumer Well-Being of the master Marketing and Master Business Administration: Health. The summary contains all the articles that are needed to know for the exam.