New Notes

advertising - any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor advertising objective - specific communication task to be accomplished with a specific target audience during a specific period of time advertising budget - the dollars and other resources allocated to a product or a company advertising program

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What makes a good segmentation? - ISASDA Identifiable Substantial Accessible Stable Differentiable Actionable

Marketing Channel - consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users Agent or Broker - any intermediary with legal authority to act on behalf of the manufacturer Wholesaler - an intermediary who sells to other intermediaries, usually to retailers; term usually applies to consumer markets Transactional Functions - Buying: Purchasing products for resale or as an agent for supply of a pro...

where do we use stays on a fire-tube boiler? A) at the top of the boiler b)outside of the boiler to mounting brackets c) in the steam space of the boiler d)between the tubes C vanstone flange held in place? A)screwed fittings B)loosely C) threaded d)star pattern B effiency of electrostatic precipitator? a) 84% b)92.9%

Which type of retailer usually carries more specialty goods at high prices and is more likely to provide customers with assistance in every phase of the shopping process? - Full- Service Retailer Today, ________ are flourishing due to the increased use of market segmentation and market targeting. - Specialty Stores

product - a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value good - has tangible attributes that a consumer's five senses can perceive nondurable good - an item consumed in one or a few uses, such as food products and fuel durable good - a good that usually lasts over many uses, such as appliances, cars, and smartphones Services - intangible activities or b...

What is a price? - The amount of money charged for a product or service. What is value-based pricing? - Price is considered along with other marketing mix variables before the marketing program is set What are the steps in (customer) value-based pricing? - 1. Assess customer needs and value perceptions 2. Set target price to match customer perceived value 3. Determine the costs that can be incurred 4. Design product to deliver value at target price

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False - In one-way ANOVA, the numerator degrees of freedom equals the number of samples being compared. discrete - The variable Employment Status, which can take either the value 1 for Employed and 0 for Unemployed, is an example of a ________ random variable. the sample size is large - There is little difference between the values of tα/2 and zα/2 when

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Business decisions may be made by interpreting a statistical analysis of the variables of the process associated with the decision or by using instinct and insight derived from experience with the business process. When might a decision be made by these latter more "unstructured" techniques? A. Instinct or insight is always used in decision-making. B. Instinct is part of statistics. C. The business process on which the decision is made is unknown. D. Variables associated with the busine...

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XYZ Corporation made a profit of $3 million last year. ABC Corporation made a profit of $6 million last year. Based on the ratio scale, which of the following is an accurate statement about the relationship between ABC's profits and XYZ's profits? - XYZ was half as profitable as ABC. If the brand that had most sales was VW, then ______________. - the segment of the pie corresponding to VW would be the largest Statistics for a sample are denoted by ______ - x̄, s2 The symbol ∑ is used ...

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CPHQ Exam Questions and Correct Answers Seven pillars of quality - Answer-Efficacy; effectiveness; efficiency; acceptability; optimality; equity; legitimacy Humanistic outcomes related to quality pillars - Answer-Efficacy; effectiveness; efficiency; acceptability Society outcomes related to quality pillars - Answer-Optimality; equity; legitimacy Efficacy - Answer-Deals with a controlled environment and examines what is possible. Efficacy - Answer-Sets an upper boundary for quality and ...

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Five W's - Who, What, When, Where, Why Why five W's? - W's help nail down the context of the data. We must know who, what and why to be able to say anything useful based on the data. Who are the cases, what are the variables, why helps us to decide which way to treat the variables. A variable gives information about each of the cases. Categorical variables - Categorical variables identify a category for each case. For example, ask 20 people what color their car is. Blue, brown, red, whi...

DaVita (RN) FINAL REAL EXAM QUESTIONS AND ANSWERS 2022/2023 UPDATE When dialyzing a patient with acute kidney injury, one task of the patient care teammates is to monitor blood pressure and weight closely. Why is it important? --- ANSWER---hypovolemia and hypotensive episodes can cause renal ischemia and can further damage the kidneys CKD can have its orgin pre-renal , intra-renalm or post renal. Which of the following conditions is an intra-renal cause of CKD ---ANSWER---HTN Knowing wha...