Summary
Summary Advertising 1 (4 credits) list of concepts/glossary [S0G82a]
- Course
- Institution
This is a glossary of the course Advertising 1 [S0G82a] (4 credits), given by Prof. Tim Smits. The document is not a prerequisite to pass the course, but it provides a structured overview of the main concepts, theories and models per chapter. It is therefore a useful addition to the slides and summ...
[Show more]