Summary
Samenvatting / Summary of Services Marketing (323623-B-6)
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- Institution
This is my summary of the Services Marketing course. It consists of 93 pages and is an elaboration/summary of the material. The content of this subject is: 1 Service Conceptualisation 2 Service Customer 3 Perceived Service Quality (PSQ) 4 Measuring PSQ 5 Services marketing Research 6 Re...
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