Summary
Consumer behavior: Summary Articles HC2-4 (Eng) (see description of the items)
- Course
- Institution
Article hoorcollege 2: When an Ad's Influence Is beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad Exposure Stewart Shapiro. Article hoorcollege 2: Subliminal priming and persuasion: Striking while the iron is hot Erin J. Strahan, Steven J. Spencer,* a...
[Show more]