Summary
Samenvatting Internationale Marketing
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Samenvatting studieboek Export Planning van Joris Leeman - ISBN: 9789043017084, Druk: 3e druk, Uitgavejaar: 2015
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Summary Export planning by Joris Leeman
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Thank you, therefore I must be able to identify the key;)
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Available practice questions
Flashcards Internationale Marketing H4
Flashcards
28 Flashcards
Free
7 sales
Flashcards
28 Flashcards
Free
7 sales
Some examples from this set of practice questions
1.
Volgens Michael Porter concurreren landen met elkaar door middel van 6 verschillende factoren. Noem deze factoren:
Answer: - Pure voordelen - Type vraag op de markt - Nationale concurrentie - Netwerk van internationale leveranciers - Toevallige factoren - Regeringsbeleid
2.
Waarom kiezen bedrijven voor internationalisatie?
Answer: - Marktontwikkeling als strategie - Volgen van de consument - Concurrentie - Kansen
3.
Welke verschillende leidraden kunnen internationaliserende ondernemingen hebben volgens het EPRG model?
Answer: - Ethnocentric - Polycentric - Region-centric - Geocentric
4.
Wat houdt het begrip 'exporteren' in?
Answer: Het zorgen voor de marketing, de verkoop en de distributie van een land naar een ander land of landen. Hieronder vallen ook import en doorverkoop.
5.
Welke vier fasen zijn te onderscheiden in het Export Plan?
Answer: - Export policy - Export audit - Export plan - Export roll-out
6.
Welke 3 stappen moeten voltooid worden om de eerste fase van het exportplan succesvol af te ronden?
Answer: 1. Organisatiebeschrijving 2. Interne en externe analyse 3. Strategie
7.
Welke 7 elementen bevat het 7S-model?
Answer: - Shared values - Strategy - Structure - Systems - Staff - Style - Skills
8.
Waaruit bestaat het 5-krachtenmodel van Porter?
Answer: - Toetredingsbarrière - Substituten - Macht van de afnemer - Macht van de leverancier - Concurrentie
9.
Welke 4 groeistrategieën onderscheidt het Ansoff-model?
Answer: - Marktpenetratie - Productontwikkeling - Marktontwikkeling - Diversificatie
10.
In de BCG-matrix worden de prestaties van productlijnen geanalyseerd. Welke 4 categorieën onderscheidt dit model?
Answer: - Question Mark - Star - Cash cow - Dog
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