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Integrated Marketing Communications (BUSE2027) (Lecture Notes and Exam)
Complete summarised lecture notes for all chapters of the Block 4 marketing module at 2nd year, including a practice exam.
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Add to cartModern selling philosophy, and steps in personal selling.
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Summary Public Relations, Word of Mouth, and Sponsorships
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Reactive and proactive marketing public relations, sponsorships, and cause-related marketing.
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Add to cartReactive and proactive marketing public relations, sponsorships, and cause-related marketing.
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Summary Sales Promotion and Trade Promotion
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Types of trade promotion, category management, and corporate advertising.
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Add to cartTypes of trade promotion, category management, and corporate advertising.
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Summary Social Media
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Themes of Successful Social Media Campaigns, Advantages and Disadvantages, and Comparisons with Traditional Media.
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Add to cartThemes of Successful Social Media Campaigns, Advantages and Disadvantages, and Comparisons with Traditional Media.
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Summary Digital Media: Online, Mobile, and App Advertising
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The Online Advertising Process, Types of Ads, and Consumer Privacy.
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Add to cartThe Online Advertising Process, Types of Ads, and Consumer Privacy.
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Add to cartNewspaper, TV, Radio, and Magazines.
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Summary Endorsers and Message Appeals in Advertising
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Considerations in the Selection of Endorsers, Q-Score, Kelman’s Source Attributes, and Emotions in Advertising.
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Add to cartConsiderations in the Selection of Endorsers, Q-Score, Kelman’s Source Attributes, and Emotions in Advertising.
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Summary Advertising Management
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The Advertising Management Process, Disinvesting, and Elasticity.
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Add to cartThe Advertising Management Process, Disinvesting, and Elasticity.
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