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Retail Management (BUSE2026) (Lecture Notes and Exam)
Complete summarised lecture notes for all chapters of the Block 3 marketing module at 2nd year, including a practice exam.
[Show more]Complete summarised lecture notes for all chapters of the Block 3 marketing module at 2nd year, including a practice exam.
[Show more]Service gaps, customer service approaches, and retail service quality .
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Add to cartService gaps, customer service approaches, and retail service quality .
Types of merchandise, the team, components, and merchandise philosophy.
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Add to cartTypes of merchandise, the team, components, and merchandise philosophy.
Advantages and disadvantages, types of shoppers, and internet business models.
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Add to cartAdvantages and disadvantages, types of shoppers, and internet business models.
Key principles of store design and layout, components of store design and layout, types of store layouts, and visual merchandise presentation.
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Add to cartKey principles of store design and layout, components of store design and layout, types of store layouts, and visual merchandise presentation.
Importance of retail location, retail location principles, and principles of tenant placement.
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Add to cartImportance of retail location, retail location principles, and principles of tenant placement.
Types of retail landscapes, types of retail environments, and types of retailers.
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Add to cartTypes of retail landscapes, types of retail environments, and types of retailers.
Functions of retailing, the retailing concept, and the total retail experience.
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Add to cartFunctions of retailing, the retailing concept, and the total retail experience.
Everyday low pricing, high/low pricing etc, and pricing according to the Consumer Protection Act.
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Add to cartEveryday low pricing, high/low pricing etc, and pricing according to the Consumer Protection Act.
Importance of CLV, its calculation, and strategies to improve it.
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Add to cartImportance of CLV, its calculation, and strategies to improve it.
Omni channel, single, multi, and cross, channel strategies, and channel trends.
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Add to cartOmni channel, single, multi, and cross, channel strategies, and channel trends.
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