Topics Covered: Introduction of Marketing Management Marketing Concept - Summary notes Marketing and the Organisation - Summary notes Marketing Management Process - Summary notes The Marketing Environment - Summary Notes
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Introduction of Marketing Management 1. Definition of marketing management 2. Micro vs. macro marketing 3. The government's role in the economy 4. The relationship between nations' marketing systems 5. Core marketing concepts 6. The nature of marketing 7. The marketing mix 8. The relations...
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Add to cartIntroduction of Marketing Management 1. Definition of marketing management 2. Micro vs. macro marketing 3. The government's role in the economy 4. The relationship between nations' marketing systems 5. Core marketing concepts 6. The nature of marketing 7. The marketing mix 8. The relations...
Marketing Concept 1. Marketing concepts (philosophies) 2. Marketing and social responsibility 3. The importance of marketing 4. Relationship marketing
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Add to cartMarketing Concept 1. Marketing concepts (philosophies) 2. Marketing and social responsibility 3. The importance of marketing 4. Relationship marketing
Content 1. Marketing and the organisation 2. Strategic implications of marketing orientation 3. The evolution of a marketing organisation 4. Product marketing structure 5. Sales or customer-based marketing structure 6. Marketing orientation 7. Social responsibility and human orientation 8....
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Add to cartContent 1. Marketing and the organisation 2. Strategic implications of marketing orientation 3. The evolution of a marketing organisation 4. Product marketing structure 5. Sales or customer-based marketing structure 6. Marketing orientation 7. Social responsibility and human orientation 8....
Marketing Management Process 1. The marketing management process 2. The strategic management process 3. Setting goals and objective 4. Designing the business portfolio 5. Diversification growth strategies 6. Functional strategies 7. Opportunities in the environment 8. Managing marketing str...
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Add to cartMarketing Management Process 1. The marketing management process 2. The strategic management process 3. Setting goals and objective 4. Designing the business portfolio 5. Diversification growth strategies 6. Functional strategies 7. Opportunities in the environment 8. Managing marketing str...
The Marketing Environment CONTENTS: Introduction The Enterprise and the Environment Marketing Defined from a Micro and a Macro Perspective The Marketing Environment The Micro Environment The Market Environment The Macro Environment Profit and Non-profit Organisations Environmental...
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Add to cartThe Marketing Environment CONTENTS: Introduction The Enterprise and the Environment Marketing Defined from a Micro and a Macro Perspective The Marketing Environment The Micro Environment The Market Environment The Macro Environment Profit and Non-profit Organisations Environmental...
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