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Marketing Management Questions and Answers

List the steps in the personal selling process. Strategic Planning, Marketing Planning, Business Planning & Corporate Planning Marketing Planning Process Competitive Orientated Approaches to Pricing Promotional Methods List of potential customers sources and techniques

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Source and techniques for developing a list of potential customers during prospecting

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Discuss the best sources and techniques for building a list of potential customers during prospecting.

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Promotional methods that can be used to drive sales in the consumer market

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Discuss promotional methods that can be used to drive sales in the consumer market.

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Competitive-orientated approaches to pricing: (a) Product-analysis pricing (b) Competition-oriented pricing (c) Full-line pricing

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Discuss the following competitive-orientated approaches to pricing: (a) Product-analysis pricing (b) Competition-oriented pricing (c) Full-line pricing

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The third step in the marketing planning process is an internal and external analysis of the strengths, weaknesses, opportunities and threats.

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The third step in the marketing planning process is an internal and external analysis of the strengths, weaknesses, opportunities and threats. Explain what this would involve for the marketer.

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Strategic Planning, Marketing Planning, Business Planning & Corporate Planning

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Strategic planning is a critical process that organizations engage in to identify what they are and where they want to be in the future. (a) Identify the three levels of strategy. (b) Explain where marketing planning fits into this process. (c) Describe the benefits of marketing planning

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List the steps in the personal selling process.

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List the steps in the personal selling process. Steps in the personal selling process

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