BUSML 3250 Study guides, Class notes & Summaries
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BUSML 3250 Final Exam with Questions Solved 100% Correct Already Passed
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advertising - any paid form of non-personal presentation and promotion of ideas, goods or 
services by an identified sponsor 
advertising objective - specific communication task to be accomplished with a specific target 
audience during a specific period of time 
advertising budget - the dollars and other resources allocated to a product or a company 
advertising program
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BUSML 3250 Final Exam Review Questions Solved 100% Correct
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BUSML 3250 Final Exam Review Questions Solved 
100% Correct 
What is a price? - The amount of money charged for a product or service. 
What is value-based pricing? - Price is considered along with other marketing mix variables 
before the marketing program is set 
What are the steps in (customer) value-based pricing? - 1. Assess customer needs and value 
perceptions 
2. Set target price to match customer perceived value 
3. Determine the costs that can be incurred 
4. Design product to deliver v...
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BUSML 3250 Main Exam Questions Solved 100% Correct
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Which type of retailer usually carries more specialty goods at high prices and is more likely to 
provide customers with assistance in every phase of the shopping process? - Full- Service 
Retailer 
Today, ________ are flourishing due to the increased use of market segmentation and market 
targeting. - Specialty Stores
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BUSML 3250 Exam 3 Questions Solved 100% Correct
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Marketing Channel - consists of individuals and firms involved in the process of making a 
product or service available for use or consumption by consumers or industrial users 
Agent or Broker - any intermediary with legal authority to act on behalf of the manufacturer 
Wholesaler - an intermediary who sells to other intermediaries, usually to retailers; term 
usually applies to consumer markets
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BUSML 3250 Exam 1 with 100% Correct Answers
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BUSML 3250 Exam 1 with 100% Correct 
Answers 
What is marketing? - answerThe process by which companies create value for customers and 
build strong customer relationships in order to capture value from customers in return 
Marketing Process - answer1st 4 steps create value for customers, last step captures value 
from customers 
Understand marketplace and customer needs and wants 
Design a customer-driven marketing strategy 
Construct an integrated marketing program that delivers superior value...
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BUSML 3250 Exam 1 With 100% Correct Answers
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BUSML 3250 Exam 1 With 100% Correct 
Answers 
In addition to selling food, drink, and a variety of items that feature its popular logo, Eskimo 
Joe's offers its customers a valuable experience, known as its ______________. 
A. 
Needs 
B. 
Market offering 
C. 
Demands 
D. 
Wants 
E. 
Marketing myopia - answermarket offering 
The owners of Eskimo Joe's understand the customers' needs and wants by sensing and 
responding to those needs, indicating that Eskimo Joe's assumes which philosophy? 
A....
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BUSML 3250 Exam 1 With 100% Correct Answers
- Exam (elaborations) • 69 pages • 2024
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BUSML 3250 Exam 1 With 100% Correct 
Answers 
In addition to selling food, drink, and a variety of items that feature its popular logo, Eskimo 
Joe's offers its customers a valuable experience, known as its ______________. 
A. 
Needs 
B. 
Market offering 
C. 
Demands 
D. 
Wants 
E. 
Marketing myopia - answermarket offering 
The owners of Eskimo Joe's understand the customers' needs and wants by sensing and 
responding to those needs, indicating that Eskimo Joe's assumes which philosophy? 
A....
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BUSML 3250 Exam 1 with 100% Correct Answers
- Exam (elaborations) • 21 pages • 2024
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BUSML 3250 Exam 1 with 100% Correct 
Answers 
What is marketing? - answerThe process by which companies create value for customers and 
build strong customer relationships in order to capture value from customers in return 
Marketing Process - answer1st 4 steps create value for customers, last step captures value 
from customers 
Understand marketplace and customer needs and wants 
Design a customer-driven marketing strategy 
Construct an integrated marketing program that delivers superior value...
-
BUSML 3250 Exam 2 questions 2023 with verified answers
- Exam (elaborations) • 9 pages • 2023
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pure tangible good 
any product that can be offered to the market for acquistion or consumption that does not include a service 
 
 
 
pure service 
only a service no product to sell 
 
 
 
service 
nontangible product, where a benefit, activity, or safisfaction is offered 
 
 
 
business buyer behavior 
buying behavior of organizations 
 
 
 
business buying process 
decision process which business buyers determine what product/service to buy 
 
 
 
derived demand 
business demand that ultimate...
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BUSML 3250 Exam 3 2023 questions with complete solutions
- Exam (elaborations) • 16 pages • 2023
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Promotion 
informing potential customers of the availability of the product, its price and its place 
 
 
 
What is the promotion mix (marketing communications mix)? 
1. advertising 
2. public relations 
3. sales promotion 
4. personal selling 
5. direct and online marketing 
 
 
 
What are factors that affect the promotional mix? 
1. nature of the product 
2. product life cycle 
3. target market characteristics 
4. type of buying decision 
5. funds available 
6. push or pull strategy 
 
 
 
Wha...