BUSML 3250 Exams Bundle with Questions Solved 100% Correct

Which type of retailer usually carries more specialty goods at high prices and is more likely to provide customers with assistance in every phase of the shopping process? - Full- Service Retailer Today, ________ are flourishing due to the increased use of market segmentation and market targeting...

BUSML 3250 Final Exam Review Questions Solved 100% Correct What is a price? - The amount of money charged for a product or service. What is value-based pricing? - Price is considered along with other marketing mix variables before the marketing program is set What are the steps in (customer) va...

advertising - any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor advertising objective - specific communication task to be accomplished with a specific target audience during a specific period of time advertising budget - the dollars and...

What is marketing? - The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return Marketing Process - 1st 4 steps create value for customers, last step captures value from customers Understand marketplace and...

product - a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value good - has tangible attributes that a consumer's five senses can perceive nondurable good - an item c...

What makes a good segmentation? - ISASDA Identifiable Substantial Accessible Stable Differentiable Actionable What are the different tpyes of segmentation? - Geographic - country, city, neighborhood Demographic - age, gender, income, race Psychological - interests, activities, values, goals...

CROPing - "CRedible OPinions" Activately seeking out information and postponing a purchase decision until all options have been evaluated. Consumer Behavior - the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and...