BUSML 3250 Study guides, Class notes & Summaries
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BUSML 3250 Final Exam Review with Complete Solutions
- Exam (elaborations) • 23 pages • 2024
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BUSML 3250 Final Exam Review with 
 
Complete Solutions 
 
What is a price? The amount of money charged for a product or service. 
 
What is value-based pricing? Price is considered along with other marketing mix variables 
before the marketing program is set 
 
What are the steps in (customer) value-based pricing? 1. Assess customer needs and value 
perceptions 
2. Set target price to match customer perceived value 
3. Determine the costs that can be incurred 
4. Design product to deliver value...
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BUSML 3250 Exam 1 Questions and Answers with Verified Solutions
- Exam (elaborations) • 41 pages • 2024
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BUSML 3250 Exam 1 Questions and 
Answers with Verified Solutions 
 
What is marketing? The process by which companies create value for customers and build 
strong customer relationships in order to capture value from customers in return 
 
Marketing Process 1st 4 steps create value for customers, last step captures value from 
customers 
Understand marketplace and customer needs and wants 
Design a customer-driven marketing strategy 
Construct an integrated marketing program that delivers superi...
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BUSML 3250 Exam 2 Questions and Answers 100% Pass
- Exam (elaborations) • 32 pages • 2024
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BUSML 3250 Exam 2 Questions and 
 
Answers 100% Pass 
 
What makes a good segmentation? ISASDA 
Identifiable 
Substantial 
Accessible 
 
Stable 
Differentiable 
Actionable 
 
What are the different tpyes of segmentation? Geographic - country, city, neighborhood 
Demographic - age, gender, income, race 
Psychological - interests, activities, values, goals 
Behavioral - purchasing habits, customer loyalty 
 
What factors should you consider when choosing a target Market Size 
Expected Growth 
Comp...
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BUSML 3250 Final Exam with Certified Solutions
- Exam (elaborations) • 30 pages • 2024
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BUSML 3250 Final Exam with Certified 
 
Solutions 
 
advertising any paid form of non-personal presentation and promotion of ideas, goods or 
services by an identified sponsor 
 
advertising objective specific communication task to be accomplished with a specific target 
audience during a specific period of time 
 
advertising budget the dollars and other resources allocated to a product or a company 
advertising program 
 
advertising strategy strategy by which the company accomplishes its adve...
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BUSML 3250 Exam 3 Latest Update Already Passed
- Exam (elaborations) • 74 pages • 2024
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BUSML 3250 Exam 3 Latest Update 
 
Already Passed 
 
product a good, service, or idea consisting of a bundle of tangible and intangible attributes 
that satisfies consumers' needs and is received in exchange for money or something else of value 
 
good has tangible attributes that a consumer's five senses can perceive 
 
nondurable good an item consumed in one or a few uses, such as food products and fuel 
 
durable good a good that usually lasts over many uses, such as appliances, cars, and 
...
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BUSML 3250 Exam 2 Latest Update Graded A+
- Exam (elaborations) • 46 pages • 2024
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BUSML 3250 Exam 2 Latest Update 
 
Graded A+ 
 
CROPing "CRedible OPinions" Activately seeking out information and postponing a 
purchase decision until all options have been evaluated. 
 
Consumer Behavior the actions a person takes in purchasing and using products and services, 
including the mental and social processes that come before and after these actions 
 
Purchase decision process the stages a buyer passes through in making choices about which 
products or services to buy. 
 
Five st...
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BUSML 3250 Exam with Questions Solved 100% Correct
- Exam (elaborations) • 30 pages • 2024
- Available in package deal
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CROPing - "CRedible OPinions" Activately seeking out information and postponing a 
purchase decision until all options have been evaluated. 
Consumer Behavior - the actions a person takes in purchasing and using products and 
services, including the mental and social processes that come before and after these actions 
Purchase decision process - the stages a buyer passes through in making choices about 
which products or services to buy. 
Five stages: 
1) Problem Recognition 
2) Information Se...
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BUSML 3250 Actual Exam with Questions Solved 100% Correct Already Passed
- Exam (elaborations) • 21 pages • 2024
- Available in package deal
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- $12.74
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What makes a good segmentation? - ISASDA 
Identifiable 
Substantial 
Accessible 
Stable 
Differentiable 
Actionable 
What are the different tpyes of segmentation? - Geographic - country, city, neighborhood 
Demographic - age, gender, income, race 
Psychological - interests, activities, values, goals 
Behavioral - purchasing habits, customer loyalty
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BUSML 3250 Exam 2 with Questions Solved 100% Correct
- Exam (elaborations) • 48 pages • 2024
- Available in package deal
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- $12.49
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product - a good, service, or idea consisting of a bundle of tangible and intangible attributes 
that satisfies consumers' needs and is received in exchange for money or something else of 
value 
good - has tangible attributes that a consumer's five senses can perceive 
nondurable good - an item consumed in one or a few uses, such as food products and fuel 
durable good - a good that usually lasts over many uses, such as appliances, cars, and 
smartphones
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BUSML 3250 Exam Study Guide Questions Solved 100% Correct
- Exam (elaborations) • 27 pages • 2024
- Available in package deal
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- $12.74
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What is marketing? - The process by which companies create value for customers and build 
strong customer relationships in order to capture value from customers in return 
Marketing Process - 1st 4 steps create value for customers, last step captures value from 
customers 
Understand marketplace and customer needs and wants 
Design a customer-driven marketing strategy 
Construct an integrated marketing program that delivers superior value 
Build profitable relationships and create customer delig...