Principles of consumer studies (MCB20806)

A summary of lecture 1 - 13 with notes of issues highlighted by the professor, explanations of models and theories and important aspects for the exam.

In addition to the 12 summarized lectures, this extensive summary (43 pages) comprise also the highlights of the pre-and post readings (the articles recommended to read before and/or after the lectures). The information is based on the learning goals, also mentioned in the summary. This summary will help you save a lot time on reading all articles and is a good reference book after following the lectures.

This summary contains all lectures and articles of MCB-20806 Principles of Consumer Studies 2020/2021. At the end I also included some quizzes of the readings with my answers (I can't guarantee that they are correct.).

Handwritten summary of the course Principles of Consumer Studies (MCB20806_2020_1) including a summary of all the lectures, book chapters and articles. Book chapters from Consumer Behaviour of Szmigin & Piacentini.

Summary of the course Principles of Consumer Studies (MCB20806_2020_1) including a summary of all the lectures, book chapters and articles. Book chapters from Consumer Behaviour of Szmigin & Piacentini. UPDATE: including a written short version of the summary

samenvatting van colleges en artikelen voor het vak Principles of consumer studies

Combination of three documents for a lower overall price. All you need to study the exam.

Combination of two offered documents for a lower overall price.

List of definitions of the book Consumer Behaviour, An European Perspective.

Summary (36 pages) of the book. Very good substitution of reading the book itself to prepare for the exam.