Theories of Marketing (6314M0185Y)

An overview of all topics and concepts that are discussed in the Theories of Marketing course. I linked concepts to each other as this was an important element on the exam.

I made notes of all knowledge clips, lectures, and seminars of the course. I passed this course with an 8.5 after studying this document.

All lectures and knowledge clips from the course Theories of Marketing (UvA), including pictures and tables. From February/March 2021.

Summary of the mandatory lecture clips of Theories of Marketing, including a short summary of all articles.

Summary of all the mandatory articles of Theories of Marketing

This extensive summary of all the articles/lectures/slides of the Theories of Marketing course will provide you all the information needed to brilliantly pass your exam. I got 9

Hereby, a 'transcript' of all knowledge clips of theories of marketing, whereby all the important parts are typed combined with examples.

Comprehensive summary of all articles in a table inclusive the method, main findings, main conclusions.

Alle rijtjes van het vak Theories of marketing onder elkaar en uitgewerkt. Links tussen verschillende theorieën, similarities and differences. Uitleg modellen.