Marketing Management (6012S0014Y)

This document contains summaries for all the articles needed for the Marketing Management exam. Each article was read and summarised in the suggested categories: 1. What the paper is about, 2. Main Findings 3. Where the paper should be used in the Marketing Management Process 4. A brief description of the method The articles are: DeSwaan Arons,M., Vanden Driest,F.,&Weed,K. (2014).The Ultimate Marketing Machine. Harvard business review,4,55‐63 Spiller & Belogolova(2016). On Consumer Beliefs ab...

Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016) Chapter 1 – Scope of Marketing for New Realities Chapter 2 – Marketing Strategies and Plans Chapter 3 – Marketing Research and Analysis Chapter 4 – Building Long-Term Customer Relationships Chapter 5 – Buying Dynamics of Consumers and Businesses Chapter 6 – Target Marketing Chapter 7 - Competitive and Effective brand positioning Chapter 8 – Branding and ...

Summary of Chapter 18 – Responsible Marketing in a Global Environment

Summary of all 10 Marketing Management articles for the Premaster Business Administration at the University of Amsterdam.

This document contains the most important information regarding Marketing Management. This course is part of the Pre-master in Business Administration at the University of Amsterdam (UvA). I passed this course with a 90.

Complete and elaborate overview of the mandatory articles of the 3rd year course 'Marketing management'. Including references, graphs etcetera). This summary consists of the following articles: ▪ De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review, ▪ Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐ Like Framings. Psychology & Market...

Summary to all eight articles of marketing management from study year 19/20. Course passed with an 8 :)