Digital Marketing and Analytics 6314M0311Y (6314M0311Y)

Read this and get 9!!! This summary contains all the information of lectures, tutorials, guest lectures, the key message of the articles (including finding, model, and implication) and some tips about the exam.

A Complete summary of article 2.1 academic year 2020/2021.

Detailed summary of Digital Marketing and Analytics. For each week: all the lectures and seminars in combination with the articles. 16 pages in total. Course in 2018/2019 at the UvA by dr. Umut Konus. Good luck!

This is a summary of all the articles for the course Digital Marketing & Analytics, which is part of the Marketing as well as the Digital Business Track of the Business Administration Master.

A complete summery of all articles from consumer behaviour. Including: Week 1 - In the digital world, not everything that can be measured matters. How to distinguish “valuable” from “nice to know” among measures of consumer engagement – Fulgoni -Attribution modeling in digital advertising – Nisar & Yeung -Beyond paid media: marketing’s new vocabulary – Edelman & Salsberg Week 2 -Helping Firms Reduce Complexity in Multichannel Online Data:A New Taxonomy-Based Approach for Cu...

the summery of all the important issues mentioned in classes and articles

Summary of the articles of Digital Marketing & Analytics from the Business Administration: Digital Business track.

A Question and Answers (Q&A) of the slides and articles of Digital Business. Good to test your factual knowledge of the course.