Consumer Research in Marketing (6314M0373Y)

Summary of all the readings that are exam material for Consumer Research in Marketing 2022/2023

In this summary of the course Consumer Research in Marketing (Master Business Administration) you will find all the knowledge clips summarised, in addition I have added the answers of the compulsory quiz (for which you get a grade)!

This document contains the content of the lectures from Research methods in Marketing + some content from the tutorials.

You can pass this course by studying this summary.

Samenvatting van alle lectures van Consumer Research in Marketing.

Lecture slides and knowledge clips summarized, containing the subjects of the articles used during the lessons of april/may 2022 by Mrs. Thuerridl. The summary contains visuals from the lectures/knowledge clips to support the theories and make it more clear.

All articles that had to be read for the course and the notes of the lectures are summarized. The summary consists of so-called knowledge clips in which theory is given about, in this case, the topic of branding. The readings consist of articles that had to be read. This summary contains the most important points for the exam.