Academic Competences Marketing (328046-B-6)

Research proposal Academic Competences Marketing TISEM PRE-MASTER Marketing Management

This research proposal has been written for the course Academic Competences Marketing in which the subject was social/digital marketing. The proposal has a focus on the difference in using a micro influencer marketing strategy vs using a macro influencer on the brand attitudes with several moderators affecting this main-effect between the Independent Variable and Dependent Variable.

This is a summary for the InfoSkills test which is mandatory to pass when following the course Academic Competences at Tilburg University for the Pre-master Marketing Management.

Summary for the course Academic Competences Marketing ("ACCO"). The course is part of the premaster Marketing Management and Marketing Analytics on Tilburg University. This summary can be used to learn/practice for the exam or for more information to write a research proposal. It also includes a few examples of exam question with answers!

A summary of WebClip 1 about developing a correct problem. Academic Competences Marketing is a course of the premaster Marketing Management and Marketing Analytics on Tilburg University.

A summary of WebClip 2 about developing a Problem Statement & Research Questions. Academic Competences Marketing is a course of the premaster Marketing Management and Marketing Analytics on Tilburg University.

A summary of WebClip 3 about the Conceptual Model. Academic Competences Marketing is a course of the premaster Marketing Management and Marketing Analytics on Tilburg University.

A summary of WebClip 4 about Mediating. Academic Competences Marketing is a course of the premaster Marketing Management and Marketing Analytics on Tilburg University.

A summary of WebClip 5 about Moderating. Academic Competences Marketing is a course of the premaster Marketing Management and Marketing Analytics on Tilburg University.