Foundations of Marketing samenvattingen (1e druk)

Deze samenvatting gaat inhoudelijk in op de trends in marketing, het consumentengedrag, verschillende marketingstrategieën en marketing informatie systemen in het General Course Framework. Het is een combinatie van de colleges en theorie in een document.

This summary provides, the basics for (global)marketing, and in relation to strategy

This document contains exam questions for the marketing course. All the questions are multiple choice questions and the correct answers are given on the last page.

This summary provides, the basics for (global)marketing, and in relation to strategy

Deze samenvatting gaat inhoudelijk in op de trends in marketing, het consumentengedrag, verschillende marketingstrategieën en marketing informatie systemen in het General Course Framework. Het is een combinatie van de colleges en theorie in een document.

Summary of the book and lecture slides combined. Book: Foundations of Marketing by Fahy and Jobber, fifth edition Lecture slides: Course 1ZEUA0 New Product Marketing

This is a summary of the lectures given in the course 'Marketing' during the academic year 2019/2020. Additionally, the chapters from the corresponding book (Foundations of Marketing by John Fahy and David Jobber) are summarized.

Summary for USE new product marketing

Summary foundations of marketing; New Product Marketing.

Extensive summary of the basic marketing concepts, including SWOT analyses, marketing mix (the 4 P's), consumer behaviour, market research, and product life cycle.