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Newest Marketing fundamentals, an international perspective summaries
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OMC Year 2 All Lectures and Notes
- Class notes • 12 pages • 2020
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This summary consists of all lectures and seminars, worked out with extra tips and notes for the exam. At the BUAS/NHTV. Including theory about: SWOT, PESTEL analysis, DESTEP analysis, SIVA model, ABCD model, marketing plan, strategic vs tactical, mission vs vision, preto rule, SMART objectives, 4'c of marketing, 5 forces model Porter, distribution, macro, meso, micro, SWOT confrontation, SWOT strategies, brand management, etc.
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Marketing plan for a Spa case
- Essay • 21 pages • 2020
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This is a complete marketing plan on the Spa Berlin case. Several methods and theories are worked out in compliance with the case company. Including a problem analysis and marketing communication plan for both online and offline tools.
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OMC 1 Book summary
- Summary • 28 pages • 2020
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Summary of the chapters we need to know for OMC 1. 
Includes pictures of the book if hard to explain. 
The part about elasticity is explained in dutch! The rest of the summary is completely in English.

Chapter 1 page 31-62

Chapter 2 (2.1, 2.7, 2.8)

Chapter 6 All

Chapter 7 (7.1, 7.4, 7.6, 7.6.1, 7.8)

Chapter 8 (8.6)

Chapter 9 (9.1 - 9.5)

Chapter 10 (10.1 - 10.6)

Chapter 12 (12.1, 12.4, 12.7 )

Chapter 13 (13.1, 13.2.1,)
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FULL SUMMARY MARKETING FUNDAMENTALS
- Summary • 26 pages • 2019
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Summary of online marketing & communication.
Book: Marketing fundamentals by Bronis Verhage 
Chapters: 1,2,6,7,8,9,10,12,13
School: Breda University of Applied Sciences, first year
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Revision Summary Online Marketing (OMC)
- Summary • 14 pages • 2020
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Exam Summary for the course OMC (ITM 1st year BUAS) Includes short summary of essential parts of the book, aswell as results of seminars and MC practice questions. Also includes notes from lectures. This summary doesn't include the PROBLA part (you can download that from LMS)
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Marketing fundamentals by Verhage
- Summary • 24 pages • 2019
- Available in package deal
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It is a summary of the book Marketing Fundamentals, written by Bronis Verhage and published by Noordhoff publishers. The summary consists of chapters 1,3 and 4 and 6.1,6.2,6.3 7.1, 7.5, 7.7, 7.8. 

It is a summary from the book marketing fundamentals, written by Bronis Verhage and published by 'Noordhoff publishers'. The summary consists of chapters 1,3 and 4 and 6.1,6.2,6.3 7.1, 7.5, 7.7, 7.8
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Summary Online Marketing and Communication - block 4, year 1
- Summary • 47 pages • 2020
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This is a summary of Online Marketing and Communication in block 4. The summary includes all the chapters you need to learn for the exam.
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Online marketing & communication summary ITM year 1
- Summary • 42 pages • 2020
- Available in package deal
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Summary of the book marketing fundamentals by Bronis Verhage. 
ISBN: 9789001853228
Chapters 1-2-6-7-8-9-10-12-13
42 page's
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OMC1 CH. 1 2 6 7 9 10 12 13
- Summary • 37 pages • 2019
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Summary Online Marketing and Communications 1, chapters 1, 2, 6, 7, 9, 10, 12, 13
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Marketing Fundamentals Chapter 1 summary
- Summary • 12 pages • 2020
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Comprehensive summary of the book 'Marketing fundamentals' 3rd edition, Chapter 1 contains 6 paragraphs which are also summarized in this summary: the meaning of marketing, levels of marketing systems, development of the marketing mindset, the marketing concept, tasks of marketing in a company, marketing applications and preview of the text.
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