Marketing: An Introduction, Global Edition notes (12th edition)

A compact, easy to understand summary of the course Foundations of Marketing from the first year of European Studies, semester 2! This summary includes information from all lectures as well as information from the book. The summary includes all necessary terms explained along with diagrams and graphs to explain concepts.With this summary studying can be done a lot quicker! Good luck!

A compact, easy to understand summary of the course Foundations of Marketing from the first year of European Studies, semester 2! This summary includes information from all lectures as well as information from the book. The summary includes all necessary terms explained along with diagrams and graphs to explain concepts.With this summary studying can be done a lot quicker! Good luck!

This is a summary of the course Marketing 1. It covers chapters 1,2,3,6,7,8,9,10,12,14,16 of the book "Marketing: an Introduction".

Summary for the subject marketing management, IBA year 1. Summary of the chapters 9-12, 14 and 16.

Contains chapters 1, 2, 3, 6, 7, 8, 9, 10, 12, 14, 16

Has all the information of chapter 1-3, 5-10

After leaning this summary students will be better prepared for a career as a marketer in a private or public organization. They are able to demonstrate the importance of Marketing as a field of study for a profession in an international context and to interpret cultural differences as a drive for differentiation in Marketing. You will be able to: To define the Marketing process. To outline the Marketing environment. To identify a customer value-driven Marketing strategy. To select a customer...

Complete summary of the book 'Marketing, An Introduction' by Armstrong, G and Philip Kotler for the course Marketing Management for IBA.

Hereby a business plan project of the first year on IBS. The business plan is about a student cafe in the city center of Groningen where you can study and at the same time spend leisure time with friends and play some nice games.

Simple & Effective Summary To Memorize Chapters 1/15 Excl. Chapters 4 & 11 Everything you need to score an A.

Summary of the first year course 'introduction to Marketing of the European Studies program.