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Summary articles Retail & Omnichannel Marketing
Summary of the articles for Retail & Omnichannel Marketing: Week 1: 1 Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19. 2 Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28 3 P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...
- Summary
- • 36 pages •
Summary of the articles for Retail & Omnichannel Marketing: Week 1: 1 Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19. 2 Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28 3 P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...
Summary articles Consumer Psychology
Summary of the articles and ted-talks for Consumer Psychology: Week 1: - Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (please pick up at the marketing secretary’s office in the first week of class) - Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. - Barry Schwartz (2006) - Week 2: - Petty, R. E...
- Summary
- • 57 pages •
Summary of the articles and ted-talks for Consumer Psychology: Week 1: - Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (please pick up at the marketing secretary’s office in the first week of class) - Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. - Barry Schwartz (2006) - Week 2: - Petty, R. E...
Human Resource Management
Summary Human Resource Management Noe et al. (10th edition) Chapter 1,2,3,4,5,6,8,9,11,13,15
- Summary
- • 45 pages •
Summary Human Resource Management Noe et al. (10th edition) Chapter 1,2,3,4,5,6,8,9,11,13,15
Process Improvement & Change
Summary Process Improvement & Change (Cawsey, 3rd edition), chapter 1, 2, 4, 5, 6, 7, 8 & 10
- Book
- Summary
- • 61 pages •
Summary Process Improvement & Change (Cawsey, 3rd edition), chapter 1, 2, 4, 5, 6, 7, 8 & 10
Summary Marketing Research
Summary Marketing Research (Malhotra, 6rd edition; Lilian, 3th edition)
- Book
- Summary
- • 59 pages •
Summary Marketing Research (Malhotra, 6rd edition; Lilian, 3th edition)
Organizational Theory Design and Change
Summary Organizational Theory Design and Change for PreMaster
- Book
- Summary
- • 54 pages •
Summary Organizational Theory Design and Change for PreMaster
Summary Managerial Statistics
Summary Managerial Statistics for the course Business Resource Methods for Pre-MSc - Statistics
- Book
- Summary
- • 35 pages •
Summary Managerial Statistics for the course Business Resource Methods for Pre-MSc - Statistics
Summary Behavioral Decision Making (Articles)
Summary Behavioral Decision making for Pre-MSc and Bachelor Business Administration/ Bedrijfskunde
- Summary
- • 22 pages •
Summary Behavioral Decision making for Pre-MSc and Bachelor Business Administration/ Bedrijfskunde
Samenvatting Inleiding van de Psychologie
Hoofdstuk 1, 3, 4, 5, 6, 8, 9, 10, 12, 13, 14. Tentamenstof voor het van Inleiding van de Psychologie voor de minor Toegepaste Psychologie aan de Hanzehogeschool in Groningen
- Book
- Summary
- • 57 pages •
Hoofdstuk 1, 3, 4, 5, 6, 8, 9, 10, 12, 13, 14. Tentamenstof voor het van Inleiding van de Psychologie voor de minor Toegepaste Psychologie aan de Hanzehogeschool in Groningen
Samenvatting Praktisch Verbintenissenrecht
Samenvatting van het gehele boek Praktisch Verbintenissenrecht en hoofdstuk 4 van de reader verbintenissenrecht (ondernemingen). Alle relevante artikelen uit het wetboek zijn hierbij ook vermeld.
- Book
- Summary
- • 34 pages •
Samenvatting van het gehele boek Praktisch Verbintenissenrecht en hoofdstuk 4 van de reader verbintenissenrecht (ondernemingen). Alle relevante artikelen uit het wetboek zijn hierbij ook vermeld.
Summary articles Consumer Psychology
Samenvatting Bedrijfskunde Integraal
Summary articles Retail & Omnichannel Marketing
Clearly displays the key points of the relevant articles
Translated by GoogleSummary articles Retail & Omnichannel Marketing
Summary Behavioral Decision Making (Articles)