Marketing Management notes , study guides and books
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Principles Of Marketing Management Study Guide
It demonstrate detailed knowledge of the core marketing management principles including the market environment, market research, consumer behaviour, segmentation, targeting and positioning as well as the market mix. 
Also identifies,analyse and solves problems in practical marketing scenarios by evaluating, selecting and appropriate information, procedures and methods.
- Study guide
- • 91 pages •
It demonstrate detailed knowledge of the core marketing management principles including the market environment, market research, consumer behaviour, segmentation, targeting and positioning as well as the market mix. 
Also identifies,analyse and solves problems in practical marketing scenarios by evaluating, selecting and appropriate information, procedures and methods.