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Exam (elaborations) MKT 305 Chapter 3 Analyzing the Marketing Environment
Which of the following terms is used to describe the actors and forces outside marketing that 
affect marketing management's ability to build and maintain successful relationships with target 
customers? 
A) marketing environment 
B) marketing orientation 
C) strategic planning 
D) target markets 
E) marketing mix 
Answer: A 
AACSB: Analytical thinking 
Skill: Concept 
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve 
its customers. 
Difficulty: ...
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- Exam (elaborations)
- • 12 pages •
Which of the following terms is used to describe the actors and forces outside marketing that 
affect marketing management's ability to build and maintain successful relationships with target 
customers? 
A) marketing environment 
B) marketing orientation 
C) strategic planning 
D) target markets 
E) marketing mix 
Answer: A 
AACSB: Analytical thinking 
Skill: Concept 
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve 
its customers. 
Difficulty: ...